Yiwu live sales "fire", live peak can receive 20,000 to 30,000 orders
2019-05-10 12:38
"Today I am in the global small commodity distribution center and jewelry R & D design center, to show you the popular bracelets, earrings and watches in Yiwu market this summer, each style is very beautiful, the price is also very beautiful, excited babies can click the link in the lower left corner to buy." At 9:00 am on May 8th, in the live broadcast center on the third floor of the second area of the International Trade City, the "Internet celebrity anchor" Wenwen opened the live broadcast platform of Taobao and started the live broadcast sales for a day, attracting tens of thousands of online onlooker, and fans constantly flooded the screen for inquiries. As natural as offline sales, she answers questions while trying them on. At the same time, her assistant is busy taking orders and contacting operators to pack and deliver goods according to customers' requirements. The six-hour broadcast received 20,000 to 30,000 orders at its peak. Such records are being broken every day, in hourly terms, at an astonishing rate.
In recent years, with the rapid development of Internet digital technology, live selling has become a new model of in-market sales. It is reported that since the pilot broadcast on March 30, the live broadcast center has served nearly 240 enterprises and connected 2,100 commodities. The live broadcast lasts 400 hours, the number of live broadcast is 550, and the number of viewers is nearly 800,000, effectively driving the market operators to expand the domestic market.
Lens 1: help foreign trade to domestic sales
"Today, I would like to recommend a magic glove, which is special in integrating gloves and dishwashing balls, made of edible silicone..." On May 8, liu Pingjuan, the head of the enterprise, and Yao Yaozheng, the employee of a shop in the second area of the International Trade City, introduced the creative product -- magic gloves through taobao live broadcast, and soon obtained orders.
Last year, liu Pingjuan found that more and more people live broadcast with mobile phones in the market, and her friends have also set foot in the field of network live broadcast to expand the market. This deeply touched liu Pingjuan from foreign trade to domestic sales. "Through in-depth understanding and learning, I found that the model of 'live streaming + selling' has great development potential and may become an entry point for enterprises to explore the domestic market."
Soon, anchors from Taobao, Douyin and other platforms came to Liu's store to ask if they could buy kitchen supplies in small batches and sell them live. Liu Pingjuan, who used to make large orders, readily accepted the proposal of anchors this time, and offered a number of commodities with "explosive style" potential, and gave a large price discount.
As the sales of her products soared on taobao, Douyin and other platforms, Liu pingquan thought, "As a manufacturer and supplier, why not try to sell their products live?" So she began to sell goods on Taobao live, becoming one of the first to "eat crab" in the market.
"In addition to quickly promoting brands and winning orders on a large scale, live streaming also allows us to learn more about the needs of domestic consumers." Liu Pingjuan believes, "Intuitive, fast, good form of expression, strong interaction, audience can be divided, these characteristics make the application of network broadcast become very extensive."
Now, Liu pingjuan does taobao live broadcast for 4 hours every day in the store. Sometimes, foreign businessmen who come to the store to purchase will join in, and interact with online consumers. At times, thousands of people will watch online.
Source: Wu Fengyu
Editor: Wang Yue back to Sohu, view more
Disclaimer: The views expressed in this article are solely those of the author. Sohu is an information publishing platform, and sohu only provides information storage space services.
