Logo mainly by the enterprise English initials C, E as the origin of the design, while C or Create Create, E is the international E era of art, Chinese and English meaning a pun; To &symbol connection, symbol of products and services, enterprises and consumption win-win and harmonious development. C&E design uses a creative combination of powerful straight lines and soft curves, meaning "rigid and soft"; "Just" is the essence, refers to the use of high-quality materials, combined with rigorous skilled exquisite technology; "Soft" is humanized, streamline design, fit the comfortable use of human body aesthetics, rigid and soft, bring people visible quality and life interest. C&E logo appearance is simple and powerful, directly reflects the attributes of the industry, the main color is red, a symbol of quality, enthusiasm and a bright future in full swing; Black, a symbol of fortitude, perseverance, noble. Logo overall simple fashion, rich sense of modern art, strong visual impact, high identification, easy to remember.
A "gourmet" into the gourmet's whole heart to pay. It is not only about food materials and cooking skills, but also about making good use of kitchen utensils to present the color, smell, taste and feeling of food to create a healthy diet. Art from the "originality", on the basis of that quality kitchenware and practicability, into the modern fashion aesthetic design elements, improve the product material beauty and contemporary features of a refined, sophisticated life needs, at the same time in order to ensure the design elements and process requirement, the completely rendered chuangyi vigorously the introduction of international advanced production equipment and production technology, make the product more stable performance, Each product is an exquisitely crafted handicraft. We firmly believe that good kitchenware not only needs good material, exquisite production technology, but also needs to be good at material aesthetic feeling and cultural integration, interpretation of life "taste", taste "kitchen rhyme".
Ms. Liu Pingjuan
C&E Kitchenware brand founder, yiwu international brand alliance initiator.
I started to do business with my father at the age of 15. I have been in business for 30 years. I have steered the boat of business in the market and made steady progress through constant innovation.
She is a confident person. In 1996, she was 23 years old, just married, fledgling, she wanted to break into the business sea alone she borrowed 1200 yuan from her father, with the business experience of following his father, coupled with their own constant groping, gradually also found suitable for their own door, really began the "fashion kitchenware" industry innovation. Up to now, chuangyi kitchenware has become a manufacturer of fashionable stainless steel kitchenware and its products sell well all over the world.
She is a persistent person. Over the course of 30 years, she has steadfastly worked in the kitchen. Others say that she is a romantic person, long hair shawl, smile curved eyebrows, temperament. Have a friend then advise: "you should do fashionable industry, why suffer to deal with stainless steel all day long" she refuses to accept, swear to want to play a pattern in this pyrotechnic gas dyed-in industry, she firmly believes, kitchenware and fashionable photograph are united in wedlock, can brush the fire that gives different absolutely,, kitchenware also can be an artwork!
She is a person of integrity. Create an artistic kitchen and create an honest brand. At the end of 2012, one of the company's customers remitted the wrong amount, turning the payment of 80,000 yuan into 800,000 yuan instead of a zero. After receiving the payment, Liu Pingjuan found that there was no such payment in the company, so she immediately asked the financial staff to contact the remittance account. After repeated verification and communication, Liu Pingjuan returned the excess amount without any delay. Until now, the client has maintained a business relationship with Chuangyi Because he saw Liu pingjuan as a trustworthy, reliable and trustworthy business partner.
She is a person who stays true to her original aspiration. "Create art kitchen, enjoy the good life" this is the company since its establishment, we have been adhering to the original intention. Our "creative" products proved to be very popular in the market in the face of cookie-cutter products. At the end of 2018, Liu pingjuan helped design a set of colorful tableware, including everyday utensils such as spoons, bowls and forks, in 12 colors, incorporating a modern and minimalist aesthetic that is currently popular. Once launched, caused a greater response between customers.
C&E Kitchenware enterprise development for decades, inseparable from such a positive, selfless dedication of the founder. In henceforth time, Liu pingjuan hand in hand "create art kitchen utensils and appliances" make bridge with good faith, will move toward customer step by step, move toward all corners......
Pooling the strength of all people, running the enterprise of all people, being a man with a heart of gratitude,
The heart of love to do things, sharing and win-win development, to achieve a hundred years of national brand inheritance enterprise.
Yiwu C&E Kitchenware Co., Ltd. was established in 1996, has nearly 30 years of history, is a leading enterprise in the production of stainless steel kitchenware.From the beginning of the distributor to have its own brand and product research and development, design, process innovation, production and manufacturing as one of the global trade wholesale, regional franchise at home and abroad, domestic and foreign e-commerce sales (JINGdong, 1688 chengxin tong, Chinagoods, self-built station) and other comprehensive systematic marketing network. The products are exported to Europe, America, South America, Southeast Asia, the Middle East and other countries and regions, and become an international well-known high-end kitchen brand -- C&E Kitchenware.
C&E Kitchenware, as an internationally renowned high-end kitchenware brand, has been adhering to the concept of independent innovation and doing well since its establishment. It takes the responsibility of "creating artistic kitchen and enjoying a better life" for consumers, and establishes the vitality of chuangyi development with product quality, design and development, and technological innovation. C&E has established product research and development center, technology innovation fund award and so on to encourage the continuous improvement of product quality, management concept and service quality. Through the unremitting efforts and innovative spirit of C&E artist, chuangyi International was established in 2018. C&E Kitchenware,C&E Kitchen and C&E Electrical appliances were established to achieve diversified development. At the same time, offline marketing will be set up such as international Trade City flagship store of foreign trade (19006-19007, 4th Floor, Gate 21, Second District, Yiwu International Trade City), International Trade City Flagship store of import hall and Creation Art Life Hall (no. 60494-60502, 5th Street, Gate 100, Fifth District, Yiwu International Trade City), C&E Kitchenware Operation Headquarters (Hu Men Industrial Zone, Houzhai Street, Yiwu city) Network, realize creation art systematization, collectivization development.
C&E has been recognized and praised by many well-known institutions for its business principles of "honesty, love, gratitude, win-win and common development", and has successively built online and offline, domestic and foreign sales channel network covering the whole world. The achievement of C&E Kitchenware industry quality "vane" and stainless steel kitchenware leading enterprise status.
In 1996
Started to enter the kitchen market
In 1998
Yiwu Baolu Road Kitchen Products Co., LTD was established
In 2001
Officially renamed as Yiwu C&E Kitchenware Co., LTD., guangdong Jieyang Rongcheng District C&E Kitchenware Products Co., LTD
In 2003
Yiwu Futian market C&E Kitchenware brand sales store
In 2008
Construction of Yiwu C&E Kitchenware complex
In 2009
Yiwu International Trade City set up C&E Kitchenware boutique life hall, the same year set up C&E Kitchenware foreign trade flagship store
In 2017
Set up yiwu International Trade City C&E Kitchenware international brand flagship store
In 2018
Develop overseas franchisees and domestic franchisees; At the same time, C&E International was established for diversified development
In 2019
Set up innovative and creative product exhibition hall
In 2020
New media operation center and live broadcast marketing base
"Good quality comes from professionals". In the initial stage of product technology development, C&E hired 12 famous designers from Germany, Canada, Malaysia, Japan, Korea, Hungary, Belgium, Ukraine and other countries to form a professional team.
Following up product design, research and development and technological innovation, we have successively created 7 sets of European kitchenware, dazzling auspicious bowl, 12 sets of colorful red handle and other products, which have been unanimously recognized by customers in Europe, America, Southeast Asia, the Middle East and so on.
The core of C&E products lies in that on the basis of ensuring product quality and practicality, it also integrates modern fashion aesthetic design elements to improve the material beauty of products and taste of modern life. Each product not only ensures high quality of practicality, but also is a finely crafted handicraft.
We firmly believe that excellent food, kitchenware not only needs excellent material, exquisite production technology, but also needs to give its enough humanistic art design concept, so that each product can be shown in front of consumers with the best attitude.
Under the background of "Internet +" new business model B2B, B2C, O2O and other marketing models rising rapidly and developing rapidly, C&E takes the opportunity to speed up the pace of transformation by streamlining the sales chain, implementing standardized and process-based management, creating core product system, attracting and cultivating all kinds of talents and building art team. Chuangyi will realize the systematized and standardized new business model of supply chain + storage + core products + customers B2C, O2O, and expand customer base and business volume while maintaining core customers, and enhance the brand awareness and influence of Chuangyi.
Continue to deepen the business model based on OEM, ODM and C&E independent brands, and focus on the development of C&E independent brand products and the establishment of sales channels (overseas agents).
Increase overseas warehouse cooperation, shorten delivery time and reduce costs. Focus on emerging markets in Central Asia, Southeast Asia, Latin America and other countries and regions.
Through the establishment of online supply chain system to establish cooperation with various types of e-commerce platforms, the formation of dedicated product supply sales channels.
ODM mode independently develop explosive products, establish brand, seize the market.
Join the hotline: 400-152-6678
In 2006, yiwu Youth Civilization Unit was awarded;
In 2008, yiwu consumer trustworthy business;
In 2010, Vice President unit of Yiwu Hardware Appliance Industry Association;
In 2013, it obtained the vice president unit of Yiwu Women's Enterprise Association;
In 2013, yiwu consumer trusted business;
In 2013, it won the top ten brands in Chinese kitchenware industry;
In 2018, it was awarded "Yilu Peer - Global Youth Entrepreneurship Training" unit;
2015 "2014 Outstanding Member" of Yiwu Women Entrepreneurs Association; Commercial Circulation Industry - Typical Unified Enterprise (issued by the Ministry of Commerce, PRC);
In 2017, it obtained the vice president unit of China Kitchenware Industry Purchaser Association;
In 2018, it was awarded "Yilu Peer - Global Youth Entrepreneurship Training" unit;
In 2019, it was awarded "Women's Entrepreneurship Live Broadcast Base" by Yiwu Women's Federation;
In 2020, he won the third Yiwu Moral Model -- Honest Entrepreneur Award;
