More than 20 years of Adherence to Liu Pingjuan: "Fireworks", play "Mood for Love"
Release Date: 2018-09-20 09:28:16 Source: Zhejiang Zhong Xin Bao
'I'm a persistent person,' she says. After 30 years in business, she had plenty of opportunities to move on to something easier, but she didn't. She was said to be a romantic who should devote herself to art, not cooking. She refuses, she vows to play in the firework industry, to prove to the market that kitchenware can be a work of art.
Business sea ups and downs, now, she created the brand has become increasingly mature, the products sell like hot cakes in many countries around the world, deeply favored. But Liu pingjuan's story has only just begun. Now she has a little more patience and is moving slowly towards a new goal.
1200 yuan to start a business career and then enter the kitchen industry
Liu pingjuan's father ran a lock business. Influenced by the family atmosphere and personal business sensitivity, she began to learn business from her father at the age of 15. Unlike her parents, liu pingjuan was not a penny-pinching teenager. Her mother always told her to "save". At such times, her father always stood up for Liu pingjuan: "He who will spend will make money."
Liu Pingjuan did not let her father down, she is not afraid of a wall, not afraid of losing strength. In 1996, at the age of 23 and newly married, she wanted to strike out on her own. She borrowed 1,200 yuan from her father and rented a stall at Huangyuan Market, then a large indoor market.
After years at her father's side, Liu Pingjuan has never had a hard time doing business. But starting out on her own requires a hit product, and at first, Ms. Liu, who was out of her way, bought from everywhere and sold everything anyone could buy. As she sold more, she gradually learned the ropes and began to specialize in kitchen products.
At that time, she mainly took goods from factories in Guangdong and Yongkang and sold them to supermarkets, supply and marketing cooperatives and other customers. After two years of foreshadowing, in 1998, Liu Pingjuan established Yiwu Bao Road kitchen products Co., LTD. In 2001, the company changed its name to Yiwu Chuangyi Kitchenware Co., LTD. Considering the relatively complete local industrial chain, in 2001, Liu Pingjuan moved the factory to Rongcheng, Jieyang city, Guangdong province, and established Rongcheng Chuangyi kitchen products Factory.
Development up to now, chuangyi kitchen utensils and appliances has become a leading enterprise of producing stainless steel kitchen utensils and appliances, products cover POTS, tableware, cutting board, small tools, cutting tools, kitchen utensils, POTS, etc., are exported to many countries and regions, from the beginning of trade development to have the independent brand production research and development, design, technological innovation, production into an organic whole, Covering global foreign trade wholesale, domestic and foreign regional franchise, domestic and foreign e-commerce sales (Tmall, Amazon, Alibaba international station) and other comprehensive systematic marketing network.
The rapid growth of Chuangyi kitchenware is inseparable from the change of domestic consumption environment. Since 2000, Chinese people's demand for high-quality kitchenware has been increasing day by day. Imported kitchenware brands have entered the Chinese market one after another, and German brands such as Shuangli have rapidly expanded their popularity in China.
"In order to meet the constantly improving quality of life needs of the people, the company has established cooperative relations with German Shuangli, WMF, Korean Le Buckle, South Korea 777 and other international first-line brands." Liu Pingjuan said.
Kitchenware incorporating fashion aesthetic design elements can also be crafts
After some efforts, Chuangyi kitchenware has a firm foothold in the industry. But there is no shortage of doubters, even if it comes from well-meaning friends around you. Liu Pingjuan long hair shawl, smile eyebrows curved, temperament yingying. So a friend advised: "you should do fashion industry, why bother to deal with stainless steel all day long." Liu Pingjuan is used to such advice. She wondered why kitchenware couldn't relate to fashion.
"' Create an art kitchen and enjoy the good life ', this has been our original intention since the company was founded." Liu Pingjuan said, chuangyi from its inception has always insisted that employ well-known designers at home and abroad the whole research and development, design and process innovation, in ensuring quality and practical, on the basis of design elements into modern fashion aesthetics, improve the product's physical beauty and modern life grade, each product is not only guarantee the practical, high quality, but also a sculpture handicraft.
It turns out that in the face of cookie-cutter products, the market also needs to change. Late last year, Liu pingjuan helped design a set of colorful tableware, including everyday utensils such as spoons, bowls and forks, in 12 colors, incorporating a modern, minimalist aesthetic that is currently popular. Once launched, caused a greater response between customers.
This set of tableware is currently on display in the store of import Commodity City of Yiwu International Trade City, and has become the popular style this year. "In terms of foreign trade, this set of colorful tableware is very popular in the Middle East, Europe and the United States and other regions of the customer, the order volume is large." The shop staff introduction.
Initiate the establishment of Yiwu International brand alliance to compete for domestic brands in the international discourse
With the reputation of good products, Chuangyi kitchenware brand successfully out of China. Now, chuangyi kitchen brand has been upgraded to an internationally famous high-end kitchen brand -- C&E Chuangyi Kitchen brand. In order to further expand the global market, Liu pingjuan registered C&E Chuangyi kitchenware brand in more than 80 countries.
But in foreign countries, there are many brands, among which there are many century-old brands with profound foundation. Shuangliren, for example, has a history of more than 270 years and has more than 2,000 stainless steel knives and scissors, POTS and pans, kitchen cookers and personal care products. Shuangli seems to be focusing more on overseas markets than other German brands. Therefore, in China, the brand's communication reputation is more extensive and loud. At present, the brand has set up a factory in Shanghai, manufacturing in China and the use of German technology, materials and production lines, shuangli's products and similar products, more competitive price. This has become one of the important reasons for the brand circle of fans.
Liu Pingjuan, who has represented Shuangli for many years, also knows the advantages of this brand and other foreign brands. She can't help worrying about domestic brands including Chuangyi: "How to strengthen the product development and innovation of domestic brands, and how to compete for the right to speak in the international market?"
Wanting to make a difference, Ms. Liu launched the Yiwu International Brand Alliance last year. The alliance was formed on August 23 of that year. The first group to enter the alliance is like star umbrella industry, chuangyi kitchen utensils, Discoverer tools and other well-known brands in Yiwu market businesses.
"There are now nearly 60 brands in the alliance." Liu Pingjuan said, it is a jointly sponsored by industry elite yiwu market with different industry alliance, break the barriers, members can make the brand achieve resource sharing, win-win cooperation, to point with surface, so as to promote the development of the industries in yiwu market, promote the transformation and upgrading of yiwu business, strengthen the competitiveness of yiwu local brand in the international market. So far, several brands have benefited from the alliance platform.
- Character dialogue
Reporter: what's the plan for chuangyi kitchen utensils?
Liu Pingjuan: popularize ceaselessly as integral kitchen and open mode kitchen, when consumer is installed in the home, take seriously all the more to the design of the kitchen and adornment. Chuangyi kitchenware has the fist product of kitchenware, and has accumulated the cognition of beauty for many years. Therefore, chuangyi kitchenware will integrate resources such as real estate companies to develop the kitchen soft decoration business. At present, Vietnam real estate companies to contact the relevant business.
Reporter: how to view domestic kitchenware brand development?
Liu Pingjuan: domestic kitchen utensils market expands capacity very quickly, the brand of relevant kitchen utensils and appliances also obtained rapid development because of this, nevertheless be in with foreign kitchen utensils and appliances brand before playing chess, a lot of time or import brand takes the upper hand. Only these years, domestic brands began to strive, not only pay attention to quality, but also pay attention to brand layout, slowly out of a suitable for their own way. At present, domestic brands still have a long way to go, but we can find that with the efforts of brands, consumer psychology is turning around.
