3000 market operators become anchors and more than one million people watch "Yunkai City" in Yiwu
2020-02-29 09:00 |Yiwu business newspaper
Liu Pingjuan, owner of international Trade City, is broadcasting live.
"For those of you who have entered the live broadcast room, I am in Yiwu International Trade City, and I would like to introduce you some kitchen utensils with very beautiful prices. If you are interested, you can click on the link in the lower left corner to buy them." On February 27th, yiwu China Small Commodity City International Trade City "Cloud Opening" was held, more than 10 industries of 3000 business owners turned into anchors, in taobao direct broadcast room to meet global merchants, through mobile phone live to a "cloud feast".
On the same day, businesses participating in the live broadcast hung red characters reading "Opening day" in their stores, and some even wore red scarves. Although separated from the camera, the global customers can still feel the hot atmosphere from the market. "Friends, today's recommended CE magic gloves, its special lies in the gloves and dishwashing ball in one, the material is made of edible grade silica gel, the advantages are high temperature resistance, anti-hot, waterproof, oil-proof..." In the shop of Chuangyi Kitchenware Co., LTD., zone 2 of International Trade City, liu Pingjuan, the head of the enterprise, introduces new creative products to online merchants through taobao live broadcast. Her live broadcast received many responses from customers, and soon customers in Beijing and Shanghai placed orders online.
Through Taobao live streaming, merchants can not only see the goods with their own eyes, but also avoid the risk of agglomeration, making "live streaming + sales" a breakthrough for many market merchants to seek growth. Liu Pingjuan said that since last year, she began to sell goods through Taobao live broadcast with her staff. Through one year's efforts, she did Taobao live broadcast for 4 hours every day in the store. Sometimes, foreign businessmen who came to the store to purchase would also join in and interact with online consumers.
"Holding the 'Cloud Opening' event is in line with the general trend of local offline businesses embracing live streaming." Talking about the original intention of holding this event, the relevant person in charge of Taobao Live broadcast said that in the special period of epidemic prevention and control, holding "Cloud opening" is to help offline merchants gain new sales growth through live broadcast, and boost online and digital transformation.
It is reported that the merchants participating in the "Yunkai City" on the same day covered 10 sub-sectors such as clothing, bags and ceramics, and more than 80% of the merchants were new live broadcast novices. Wan Rufang, head of Sailing Tableware, said that livestream is new to her, but it represents a huge growth space in the future, so we must try it. "Within three days after the opening of the International Trade City, more than 1,600 fans have been added to our live streaming account, and we can sell more than 3,000 umbrellas a day on average, an increase of about three times over the previous sales volume. Our customers are mainly retailers such as supermarkets and exclusive stores. We hope to further explore a new wholesale mode of online display and offline purchase through live broadcast."
Liu Pingjuan, Zhang Jane, Wan Rufang and other market operators are just a group of representatives of many operators in Yiwu involved in network broadcast. According to statistics, as of 6:00 PM on the same day, "Yunkai" online live broadcast has been watched by more than 1 million people.
It is understood that last year, the mall group took the lead in garden clothing market, international trade city in two areas and five area, guest king wen gen garden opened 158 mammal taobao, taobao live choose product center, depth excavation "short video and live" commodity sales mode, in the realization of "web celebrity flow" liquidity at the same time, promote notions in areas such as design, brand, standard high quality development.
(The original title "3,000 market operators become anchors and more than one million people watch yiwu" Cloud Opening ", the original author Wu Fengyu. Editor Liu Rong)
